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Abu Dhabi Desert Challenge 2021

The legendary UAE Desert Challenge, one of the world’s most prestigious international cross country rallies founded by Emirati Motorsport legend and ATCUAE President Mohammed Ben Sulayem back in 1991, and, over the years has seen many of the biggest names in international motorsport tackle the dunes of the UAE…

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We are an experiential marketing business which creatively utilises our motoring adventures to produce emotional and memorable experiences while at the same time creating good content utilised for various media platforms.

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